Holtback Yeter


Hi, I’m Julia. Art Director at Forsman & Bodenfors. Based in Gothenburg.

︎ About

︎ 01 Run Like We’re Meant To ︎ 02 The Routine Effect ︎ 03 The Shuffle Ticket ︎ 04 EX30 Cross Country︎ 05 Social Run
︎ 06 Craft Beer ︎ 07 The 1 in 10 Flower ︎ 08 The Entire City’s Jersey ︎ 09 The Eternal Jersey︎ 10 No Compromises ︎ 11 The Failure︎ 12 Stop Light Discount
︎ 13 Childish Questions︎ 14 To My Brother

︎ Print

Holtback Yeter


Art Director at Forsman & Bodenfors. Based in Gothenburg, Sweden.

︎ About


The Eternal Jersey


IFK Gothenburg

IFK Gothenburg is more than just a football club, it acts as an identity passed down through generations of fans and players. For this year’s kit design, the jersey is crafted using Platinum print – the only method that can produce photographs that last forever. This is the theme behind this year’s kit launch, paying tribute to the lifelong passion of the fans. On the back the message “IFK Göteborg must never die” is printed, alongside an illustration symboloizing the eternal love for the club. Turning a performance kit into a piece of art.