My name is Julia, and I’m an Art Director at Forsman & Bodenfors.

I think an idea is nothing without craft, and craft is nothing without an idea. A design draft can sometimes become the entire idea, and sometimes a big idea needs to be done justice through design. Either way, to create an emotional reaction you need to combine the two. Maybe that sounds a bit basic, but I truly believe that advertising can be something people want to take part in. And have opinions about. Whether it’s good or bad. Whether it’s my best friend jumping up and down with excitement because she scratched a ticket that had “The Weeknd” printed on it, or Elon Musk being grumpy because everyone doesn’t want to conquer Mars.

AWARDS


CANNES LIONS - BRONZE
CANNES LIONS - BRONZE
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST

ONE SHOW - MERIT
ONE SHOW - MERIT
ONE SHOW - MERIT
ONE SHOW - SHORTLIST
ONE SHOW - SHORTLIST

EUROBEST - SHORTLIST
EUROBEST - SHORTLIST

D&AD - SHORTLIST

LIA - BRONZE

YOUNG LIONS - GOLD

SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - SILVER


100 WATTAREN - 100W
100 WATTAREN - 75W
100 WATTAREN - 75W

ROYGALAN - SHORTLIST

ANDY AWARDS - SHORTLIST
ANDY AWARDS - SHORTLIST 

ONE SHOW YOUNG ONES - #1 FEMALE ART DIRECTOR GLOBALLY 21’
ONE SHOW YOUNG ONES - #2 ART DIRECTOR GLOBALLY 21’
ONE SHOW YOUNG ONES - GOLD
ONE SHOW YOUNG ONES - GOLD
ONE SHOW YOUNG ONES - SILVER
ONE SHOW YOUNG ONES - SILVER
ONE SHOW YOUNG ONES - BRONZE
ONE SHOW YOUNG ONES - MERIT
ONE SHOW YOUNG ONES - MERIT
ONE SHOW YOUNG ONES - MERIT

MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS FILM - FIRST PLACE
MÅNADENS DESIGN - FIRST PLACE


WORK

FORSMAN & BODENFORS

EDUCATION

BERGHS SCHOOL OF COMMUNICATION

CONTACT

JULIA.HOLTBACK@FORSMAN.COM

+46 760 160 150