My name is Julia, and I’m an Art Director at Forsman & Bodenfors.
I think an idea is nothing without craft, and craft is nothing without an idea. A design draft can sometimes become the entire idea, and sometimes a big idea needs to be done justice through design. Either way, to create an emotional reaction you need to combine the two. Maybe that sounds a bit basic, but I truly believe that advertising can be something people want to take part in. And have opinions about. Whether it’s good or bad. Whether it’s my best friend jumping up and down with excitement because she scratched a ticket that had “The Weeknd” printed on it, or Elon Musk being grumpy because everyone doesn’t want to conquer Mars.
AWARDS
GULDÄGGET - SILVER
GULDÄGGET - SILVER
GULDÄGGET - SILVER
GULDÄGGET - SHORTLIST
CANNES LIONS - BRONZE
CANNES LIONS - BRONZE
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
ONE SHOW - MERIT
ONE SHOW - MERIT
ONE SHOW - MERIT
ONE SHOW - SHORTLIST
ONE SHOW - SHORTLIST
EUROBEST - SHORTLIST
EUROBEST - SHORTLIST
D&AD - SHORTLIST
LIA - BRONZE
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - SILVER
YOUNG LIONS - GOLD
YOUNG LIONS - GOLD
100 WATTAREN - 100W
100 WATTAREN - 75W
100 WATTAREN - 75W
ROYGALAN - SHORTLIST
ANDY AWARDS - SHORTLIST
ANDY AWARDS - SHORTLIST
ONE SHOW YOUNG ONES - #1 FEMALE ART DIRECTOR GLOBALLY 21’
ONE SHOW YOUNG ONES - #2 ART DIRECTOR GLOBALLY 21’
ONE SHOW YOUNG ONES - GOLD
ONE SHOW YOUNG ONES - GOLD
ONE SHOW YOUNG ONES - SILVER
ONE SHOW YOUNG ONES - SILVER
ONE SHOW YOUNG ONES - BRONZE
ONE SHOW YOUNG ONES - MERIT
ONE SHOW YOUNG ONES - MERIT
ONE SHOW YOUNG ONES - MERIT
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS FILM - FIRST PLACE
MÅNADENS DESIGN - FIRST PLACE
MÅNADENS DESIGN - FIRST PLACE
WORK
FORSMAN & BODENFORS
EDUCATION
BERGHS SCHOOL OF COMMUNICATION
CONTACT
JULIA.HOLTBACK@FORSMAN.COM
+46 760 160 150
GULDÄGGET - SILVER
GULDÄGGET - SILVER
GULDÄGGET - SILVER
GULDÄGGET - SHORTLIST
CANNES LIONS - BRONZE
CANNES LIONS - BRONZE
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
CANNES LIONS - SHORTLIST
ONE SHOW - MERIT
ONE SHOW - MERIT
ONE SHOW - MERIT
ONE SHOW - SHORTLIST
ONE SHOW - SHORTLIST
EUROBEST - SHORTLIST
EUROBEST - SHORTLIST
D&AD - SHORTLIST
LIA - BRONZE
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - GOLD
SVENSKA DESIGN PRISET - SILVER
YOUNG LIONS - GOLD
YOUNG LIONS - GOLD
100 WATTAREN - 100W
100 WATTAREN - 75W
100 WATTAREN - 75W
ROYGALAN - SHORTLIST
ANDY AWARDS - SHORTLIST
ANDY AWARDS - SHORTLIST
ONE SHOW YOUNG ONES - #1 FEMALE ART DIRECTOR GLOBALLY 21’
ONE SHOW YOUNG ONES - #2 ART DIRECTOR GLOBALLY 21’
ONE SHOW YOUNG ONES - GOLD
ONE SHOW YOUNG ONES - GOLD
ONE SHOW YOUNG ONES - SILVER
ONE SHOW YOUNG ONES - SILVER
ONE SHOW YOUNG ONES - BRONZE
ONE SHOW YOUNG ONES - MERIT
ONE SHOW YOUNG ONES - MERIT
ONE SHOW YOUNG ONES - MERIT
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS IDÉ - FIRST PLACE
MÅNADENS FILM - FIRST PLACE
MÅNADENS DESIGN - FIRST PLACE
MÅNADENS DESIGN - FIRST PLACE
WORK
FORSMAN & BODENFORS
EDUCATION
BERGHS SCHOOL OF COMMUNICATION
CONTACT
JULIA.HOLTBACK@FORSMAN.COM
+46 760 160 150