Holtback Yeter

Art Director at Forsman & Bodenfors. Based in Gothenburg, Sweden.

︎ About

No Compromises

Super Bowl Spot

For the 2022 Super Bowl, Polestar wanted to introduce themselves in the U.S. As an unknown car brand entering an EV market dominated by Tesla and many other competitors, we decided to show everything that Polestar isn’t – in a way that challenged both traditional Super Bowl commercials and the auto industry.


On the streets of LA, where the Super Bowl took place, we decided to tell Americans why we said “No” to the old conventions of the car industry.

Sales increased with 47%, it was the top-performing campaign in a whopping 21 US-states and performed 23x better than the median Super Bowl LVI spot.