Holtback Yeter


Hi, I’m Julia. Art Director at Forsman & Bodenfors. Based in Gothenburg.

︎ About

︎ 01 Run Like We’re Meant To ︎ 02 The Routine Effect ︎ 03 The Shuffle Ticket ︎ 04 EX30 Cross Country︎ 05 Social Run
︎ 06 Craft Beer ︎ 07 The 1 in 10 Flower ︎ 08 The Entire City’s Jersey ︎ 09 The Eternal Jersey︎ 10 No Compromises ︎ 11 The Failure︎ 12 Stop Light Discount
︎ 13 Childish Questions︎ 14 To My Brother

︎ Print

Holtback Yeter


Art Director at Forsman & Bodenfors. Based in Gothenburg, Sweden.

︎ About


Stop Light Discount


Craft Sportswear

During the New York Marathon, we set out to introduce the Swedish sports brand Craft to the local running community. Craft opened a pop-up store at 437 Broadway, with the goal of attracting as many runners as possible.

Red lights are a well-known nuisance in the running world, and New York is the most traffic-light-dense city in the world, and Manhattan alone has 13,543 of them.

We wanted to show that Craft understands runners by using “the oldest trick in the book” when it comes to retail: a great deal.