Holtback Yeter

Art Director at Forsman & Bodenfors. Based in Gothenburg, Sweden.

︎ About

Freedom to Roam


For over 60 years, Ziklo (formerly known as Volvofinans) have contributed to the democratization of mobility. Now, they are switching to more sustainable vehicles, and thus also accelerating the journey towards a more sustainable Sweden.

For their relaunch film, we found the perfect metaphor for free movement, sustainability and Sweden. Something that is even included in our constitution. The Freedom to Roam.