Grow Your Own Sausage
Peas of Heaven
Peas of Heaven does plant-based sausages, burgers and meatballs. They wanted our help to highlight the fact that sausages (which are incredibly associated with meat) could actually be made from peas.
With the “Grow-Your-Own-Kit” containing pea seeds, a zip-lock bag and an envelope, you can grow your own sausage, from start to finish. Plant the seeds, wait three months, put the peas in the zip-lock bag, send them to Peas of Heaven, and wait for a sausage to appear at your doorstep.
![](https://freight.cargo.site/t/original/i/2696bcac48312bff84276dea6623c7d700ee8ec07a5c80566f2e9c841e802233/Skarmavbild-2023-03-05-kl.-01.40.24.png)
![](https://freight.cargo.site/t/original/i/fa3ea5a5d036e16dc870a9b2aab8c3626e5b5c127ba4d2e15a55f348d3517cf9/peasbiiild.jpg)
![](https://freight.cargo.site/t/original/i/11e7712694d13771964cee99f2dfba7058d8279e14b1df8557ad56be12a3cdb3/Skarmavbild-2023-03-05-kl.-01.41.28.png)
![](https://freight.cargo.site/t/original/i/cacd05e5ad8285e4a623e9c1110e1036810ddb313d2c8ba7c38c716637fc60c4/peasassssas.jpg)
The kit was covered in over 100 articles in 17 countries – and generated massive engagement on social media. The kit sold out in minutes and boosted the overall sales on the site with 10%. But most importantly: we proved that just about anyhting can be plant-based – and even home grown.
![](https://freight.cargo.site/t/original/i/aacfd39bcaa98cf0570475bbd53a7d385d7783dca3fa207f4655fc5ee2cf1080/peasresultatratt.jpg)