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<channel>
	<title>Holtback Yeter</title>
	<link>https://juliaholtbackyeter.com</link>
	<description>Holtback Yeter</description>
	<pubDate>Wed, 07 Jan 2026 17:11:57 +0000</pubDate>
	<generator>https://juliaholtbackyeter.com</generator>
	<language>en</language>
	
		
	<item>
		<title>The Shuffle Ticket</title>
				
		<link>https://juliaholtbackyeter.com/The-Shuffle-Ticket</link>

		<pubDate>Tue, 07 Mar 2023 22:45:41 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/The-Shuffle-Ticket</guid>

		<description>



	
The Shuffle Ticket

Live Nation &#38;amp; Luger

	










Live Nation and Luger, the leading live concert organizers in Sweden, wanted to highlight their wide range of concerts. However, when buying tickets, people tend to go for artists that they’re already familiar with. 


Today, the most common way to find new music is through the shuffle function. So, we took this behavior and turned it into a brand new product.


'The Shuffle Ticket' is a scratch ticket combined with a concert ticket, that gives two people a randomly selected concert experience, in Stockholm, Gothenburg, or Malmö. An arena show with The Weeknd, a club gig with The Chats, or a festival pass to Lollapalooza? Those were just a few of the hundreds of events that were in the mix.


	



	
&#60;img width="3830" height="2555" width_o="3830" height_o="2555" data-src="https://freight.cargo.site/t/original/i/707c84c07f89aa1876bf5a6db3eed2e26457785f7ef71e3aedc265706e7b16af/LLNBILD.jpg" data-mid="170904160" border="0"  src="https://freight.cargo.site/w/1000/i/707c84c07f89aa1876bf5a6db3eed2e26457785f7ef71e3aedc265706e7b16af/LLNBILD.jpg" /&#62;
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&#60;img width="3845" height="2564" width_o="3845" height_o="2564" data-src="https://freight.cargo.site/t/original/i/c290df74cdb27f6e9a18258a33e23816022eee89caad4ff930dc6f50428bae48/LiveNation_pressbild2.jpg" data-mid="170904157" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c290df74cdb27f6e9a18258a33e23816022eee89caad4ff930dc6f50428bae48/LiveNation_pressbild2.jpg" /&#62;
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&#60;img width="3703" height="2470" width_o="3703" height_o="2470" data-src="https://freight.cargo.site/t/original/i/8a87649d76f97dcde4f9f04664b5e23e84225b198755d0ea3ee6ef62afb86b17/LiveNation_pressbild3.jpg" data-mid="170904159" border="0"  src="https://freight.cargo.site/w/1000/i/8a87649d76f97dcde4f9f04664b5e23e84225b198755d0ea3ee6ef62afb86b17/LiveNation_pressbild3.jpg" /&#62;

&#60;img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/43799c0a1a77b1811e3402a828fab09c6042608b04126bc2c5aab6020e6bba31/SHUFFLEUTOMHUS.jpg" data-mid="209386917" border="0"  src="https://freight.cargo.site/w/1000/i/43799c0a1a77b1811e3402a828fab09c6042608b04126bc2c5aab6020e6bba31/SHUFFLEUTOMHUS.jpg" /&#62;


	
The new ticket was covered in over 75 articles in ten countries with a total reach of over 27 million – and generated massive engagement on social media. The site was visited by over 100,000 people and all three drops sold out within minutes. And most importantly: we helped thousands of people discover the magic of live music.


	
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/0200893a81a3d4a4b8b2f7913569da284046a469de68da9d7074022b1149cabd/TheShuffleTicket_Board1_100W.png" data-mid="200005657" border="0"  src="https://freight.cargo.site/w/1000/i/0200893a81a3d4a4b8b2f7913569da284046a469de68da9d7074022b1149cabd/TheShuffleTicket_Board1_100W.png" /&#62;</description>
		
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	<item>
		<title>The 1 in 10 Flower</title>
				
		<link>https://juliaholtbackyeter.com/The-1-in-10-Flower</link>

		<pubDate>Thu, 07 Mar 2024 14:47:35 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/The-1-in-10-Flower</guid>

		<description>



	
The 1 in 10 Flower

Majblomman

	










In Sweden, 1 in 10 children live in poverty. A worrying figure that the organization Majblomman has fought against for a long time by selling their flower pins. But in the last few years, the situation has gotten worse. Reaching its peak in 2024, with more families than ever at risk of ending up in poverty. 
Majblomman needed to get as many swedes as possible to understand the seriousness of the situation, in a simple way. 
Therefore, the flower pin for 2024 carried a clear message. A new type of flower pin was launched for the first time in 100 years - where 1 of the usually 10 petals was missing.


	

	&#60;img width="6751" height="4501" width_o="6751" height_o="4501" data-src="https://freight.cargo.site/t/original/i/9451142910dc4f7561ed8900bc0fe2b5132ebdc7da6e8f5becb43813139c3c0d/majblomman_nb_board.jpg" data-mid="244340116" border="0"  src="https://freight.cargo.site/w/1000/i/9451142910dc4f7561ed8900bc0fe2b5132ebdc7da6e8f5becb43813139c3c0d/majblomman_nb_board.jpg" /&#62;


	
The news about the new flower pin spread quickly, and was noticed by some of Sweden's biggest news media, including SVT, Aftonbladet, GP, Sveriges Radio, Sydsvenskan and Expressen.
At the same time, the new design created a lot of engagement on social media and was highlighted by people in power such as Annie Lööf (Former Minister for Business, Industry and Innovation) and Michael Bindefeldt.



	
</description>
		
	</item>
		
		
	<item>
		<title>Craft Beer</title>
				
		<link>https://juliaholtbackyeter.com/Craft-Beer</link>

		<pubDate>Fri, 22 Dec 2023 18:17:41 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/Craft-Beer</guid>

		<description>

	

Craft Beer

Craft Sportswear

	







If you’re a dedicated runner, you’re no stranger to the post-run beer. A way to celebrate after a tough race, relax with friends after a training session or just wind down after your weekend long run. Making it an established ritual of running culture.

 
Craft is all about optimizing the runners experience, in every way. So, when launching their ultimate trail running shoe, Craft launched the ultimate post run beer. Filled with nutritions, minerals and vitamins, that actually helps your body recover.


	



	
&#60;img width="3508" height="2340" width_o="3508" height_o="2340" data-src="https://freight.cargo.site/t/original/i/295b638fbb168f3910b511666e61415847310f78cae2194d06f65114abcc9b65/Craft_Beer_4_rattformat_gulare.jpg" data-mid="200009554" border="0"  src="https://freight.cargo.site/w/1000/i/295b638fbb168f3910b511666e61415847310f78cae2194d06f65114abcc9b65/Craft_Beer_4_rattformat_gulare.jpg" /&#62;
&#60;img width="8000" height="5336" width_o="8000" height_o="5336" data-src="https://freight.cargo.site/t/original/i/3044e80aa0b626e4b2b941fe4f2fb528ee378fa8d9608f9f273c9417c736145c/HeroCraftBeer.jpg" data-mid="205913582" border="0"  src="https://freight.cargo.site/w/1000/i/3044e80aa0b626e4b2b941fe4f2fb528ee378fa8d9608f9f273c9417c736145c/HeroCraftBeer.jpg" /&#62;
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&#60;img width="3508" height="2340" width_o="3508" height_o="2340" data-src="https://freight.cargo.site/t/original/i/667a1d61e0ec891fc3a9c26077f47707623999ba298c7cfb4ee252f163e7d22c/Craft_Beer_3_rattformat_gulare.jpg" data-mid="200009553" border="0"  src="https://freight.cargo.site/w/1000/i/667a1d61e0ec891fc3a9c26077f47707623999ba298c7cfb4ee252f163e7d22c/Craft_Beer_3_rattformat_gulare.jpg" /&#62;



&#60;img width="1732" height="2168" width_o="1732" height_o="2168" data-src="https://freight.cargo.site/t/original/i/ea226158c753da5381274fdbe4d22b9d8735c7610e93f6eeaa1a2c3e4a461f99/Skarmavbild-2023-12-23-kl.-01.11.40.png" data-mid="200018938" border="0"  src="https://freight.cargo.site/w/1000/i/ea226158c753da5381274fdbe4d22b9d8735c7610e93f6eeaa1a2c3e4a461f99/Skarmavbild-2023-12-23-kl.-01.11.40.png" /&#62;
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&#60;img width="1732" height="2168" width_o="1732" height_o="2168" data-src="https://freight.cargo.site/t/original/i/dfb7581f7c833c27fbf8f2dc254f436de4fa6ca3947e2e940e5bb55799041409/Skarmavbild-2023-12-23-kl.-01.12.02.png" data-mid="200018937" border="0"  src="https://freight.cargo.site/w/1000/i/dfb7581f7c833c27fbf8f2dc254f436de4fa6ca3947e2e940e5bb55799041409/Skarmavbild-2023-12-23-kl.-01.12.02.png" /&#62;



	
Craft Beer was launched during UTMB, the worlds biggest Ultra Marathon in Chamonix. It gained a lot of attention during the race, and the running community spread the word on social media. Craft Beer became such a success, that Craft decided that it will be touring every race that they sponsor from now on.


	


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5e195fe501ca6319e460f5447467a98ac66e15067e8d8868ecbca091ac33c220/IdeaBoardCRAFTBEER.jpg" data-mid="208691523" border="0"  src="https://freight.cargo.site/w/1000/i/5e195fe501ca6319e460f5447467a98ac66e15067e8d8868ecbca091ac33c220/IdeaBoardCRAFTBEER.jpg" /&#62;</description>
		
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	<item>
		<title>No Compromises</title>
				
		<link>https://juliaholtbackyeter.com/No-Compromises</link>

		<pubDate>Sun, 26 Feb 2023 16:16:30 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/No-Compromises</guid>

		<description>



	

No Compromises

Polestar
Super Bowl Spot
	For the 2022 Super Bowl, Polestar wanted to introduce themselves in the U.S. As an unknown car brand entering an EV market dominated by Tesla and many other competitors, we decided to show everything that Polestar isn’t – in a way that challenged both traditional Super Bowl commercials and the auto industry.

	






	.

	
On the streets of LA, where the Super Bowl took place, we decided to tell Americans why we said “No” to the old conventions of the car industry.



	


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/8de8aa6ed86e471695d87bfad27f93ba51c7653ecc487a032012c9dc42c8c507/Polestar_Billboard_0311983.jpg" data-mid="170526669" border="0"  src="https://freight.cargo.site/w/1000/i/8de8aa6ed86e471695d87bfad27f93ba51c7653ecc487a032012c9dc42c8c507/Polestar_Billboard_0311983.jpg" /&#62;
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	Sales increased with 47%, it was the top-performing campaign in a whopping 21 US-states and performed 23x better than the median Super Bowl LVI spot.&#38;nbsp;



	
&#60;img width="2544" height="1426" width_o="2544" height_o="1426" data-src="https://freight.cargo.site/t/original/i/f29083993059cef1be9791e4bdc46e22e4b1cb01f303ed430fce9c10fa50dd2c/Skarmavbild-2023-03-05-kl.-01.03.01.png" data-mid="170546540" border="0"  src="https://freight.cargo.site/w/1000/i/f29083993059cef1be9791e4bdc46e22e4b1cb01f303ed430fce9c10fa50dd2c/Skarmavbild-2023-03-05-kl.-01.03.01.png" /&#62;</description>
		
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	<item>
		<title>The Failure</title>
				
		<link>https://juliaholtbackyeter.com/The-Failure</link>

		<pubDate>Fri, 22 Dec 2023 22:17:45 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/The-Failure</guid>

		<description>



	

The Failure

Chalmers University
	





	
	</description>
		
	</item>
		
		
	<item>
		<title>Run Like We're Meant To</title>
				
		<link>https://juliaholtbackyeter.com/Run-Like-We-re-Meant-To</link>

		<pubDate>Wed, 07 Jan 2026 13:48:23 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/Run-Like-We-re-Meant-To</guid>

		<description>




	
Run Like We're Meant To

Craft Sportswear
	
In a category where competitors increasingly focus on high-tech materials, advanced functionality, and a constant stream of new products, the most fundamental part of running has been lost. The feeling. The freedom. The instinct.

That’s why, in Craft Sportswear’s brand film, we took a step back to remind people what running is really about. The film brings to life an ancient, primal instinct that humans have engaged in since the dawn of time. This timeless truth becomes a two-minute run, following a caveman as he moves through nature and eventually into a modern city. In the end, the metaphor is revealed as the caveman transforms into the well-known ultramarathon runner Tim Tollefson.

A humorous, playful, and inspiring reminder that humanity, as a species, was made to run.
	



</description>
		
	</item>
		
		
	<item>
		<title>EX30 Cross Country</title>
				
		<link>https://juliaholtbackyeter.com/EX30-Cross-Country</link>

		<pubDate>Wed, 07 Jan 2026 15:00:01 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/EX30-Cross-Country</guid>

		<description>
	
	
	
 







	EX30 Cross Country

Volvo


	Global launch campaign for the New Volvo EX30 Cross Country. A reminder that everyday adventures can be grand experiences.


	


	
	
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&#60;img width="7036" height="5008" width_o="7036" height_o="5008" data-src="https://freight.cargo.site/t/original/i/7489f5d6bff931d8fb6912b4330f5d6cfc4a817cbf8b4478a3b83afb57034213/VolvoEX30-bild-1_board.png" data-mid="244339287" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7489f5d6bff931d8fb6912b4330f5d6cfc4a817cbf8b4478a3b83afb57034213/VolvoEX30-bild-1_board.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>The Routine Effect</title>
				
		<link>https://juliaholtbackyeter.com/The-Routine-Effect</link>

		<pubDate>Wed, 07 Jan 2026 14:18:53 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/The-Routine-Effect</guid>

		<description>




	
The Routine Effect

Craft Sportswear
	
A 
common reason people hesitate to start working out is the belief that it takes a long time to see and feel the results. For many, this becomes the biggest obstacle to overcome. And sometimes, it’s more effective to inspire through pure facts and data rather than motivational headlines or detailed product benefits. So, we let the numbers speak for themselves.
Emelie, a student from Gothenburg, agreed to start running once a week for 10 weeks. She allowed us to document her progress using an advanced Garmin watch that she wore 24/7, that monitored her running and health data. For ten weeks, we set up a temporary outdoor portrait studio at the spot where Emelie finished her weekly runs. Immediately after each run, we photographed her and added data from her run together with her general health metrics from the week, which was then published in an ad in Swedens biggest newspaper.


	



	
	
&#60;img width="7036" height="5008" width_o="7036" height_o="5008" data-src="https://freight.cargo.site/t/original/i/cd5c12e150b7d075a019d33a8dab77ebbede8863121ebb6150730108f6450169/guldagget-67cb63193dab3.jpg" data-mid="242560106" border="0"  src="https://freight.cargo.site/w/1000/i/cd5c12e150b7d075a019d33a8dab77ebbede8863121ebb6150730108f6450169/guldagget-67cb63193dab3.jpg" /&#62;
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	<item>
		<title>The Entire City's Jersey</title>
				
		<link>https://juliaholtbackyeter.com/The-Entire-City-s-Jersey</link>

		<pubDate>Wed, 07 Jan 2026 17:11:57 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/The-Entire-City-s-Jersey</guid>

		<description>




	
The Entire City’s Jersey

IFK Gothenburg
	
Unlike most other football clubs, IFK does not belong to a specific district — it has supporters all across Gothenburg. The club is even officially known as “The Entire City’s Team.”


The new match jersey was therefore launched exclusively through small businesses throughout Gothenburg, owned by supporters of the club. For one week, you could only buy the jersey at your local hairdresser, bar, restaurant, bike shop, grocery store, youth center, fish truck, theater, and many other places. The entire city was transformed into a reminder of the upcoming season and the club’s wide presence. If you visited the club’s official webshop, where the jersey is usually launched, you were instead directed to the physical stores.


The launch was no longer just about supporting the club, but also about supporting the city.


	



	
	
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	<item>
		<title>Social Run</title>
				
		<link>https://juliaholtbackyeter.com/Social-Run</link>

		<pubDate>Wed, 07 Jan 2026 15:47:53 +0000</pubDate>

		<dc:creator>Holtback Yeter</dc:creator>

		<guid isPermaLink="true">https://juliaholtbackyeter.com/Social-Run</guid>

		<description>



	
Social Run

Craft Sportswear
	
Runners are obsessed with sharing their runs on the most popular running app: STRAVA. So we created a visual concept for Craft Social Run where the logo reacts to how you run, and gives you a new way of sharing your STRAVA data.


	



	
	
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&#38;nbsp;&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/960a242871d0264d7aaa52273d962dcd8eb91a77a67be734f0b1a6c11933ceb4/01BOARD_MAIN.jpg" data-mid="242564766" border="0"  src="https://freight.cargo.site/w/1000/i/960a242871d0264d7aaa52273d962dcd8eb91a77a67be734f0b1a6c11933ceb4/01BOARD_MAIN.jpg" /&#62;</description>
		
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